HOW I WORK WITH YOU

The best strategy isn't off the shelf.
Every engagement starts with understanding where you are, where you want to go, and what's actually standing in the way.

Fractional CMO

For brands that need senior marketing leadership without a full-time hire. I embed with your team, own the strategy, and ensure everything — from campaign to calendar to communications — is working together toward the same goals.

Brand & Marketing Strategy

Clarity on who you are, who you're for, and how to reach them. This includes brand positioning, messaging architecture, go-to-market planning, and competitive landscape analysis. The foundation everything else is built on.

Public Relations & Communications

PR in 2026 looks nothing like it did a decade ago. I approach media relations, influencer partnerships, and communications strategy as part of an integrated brand effort, not a siloed function. This includes storytelling and pitch development, press and influencer events, media training, and crisis communications.

Content & Social Strategy

A content strategy that actually connects to your business goals. I help brands develop the right voice, the right channels, and the right editorial rhythm — and can work alongside your team or external creators to bring it to life.

Business Development Support

Growth beyond marketing. Retail expansion strategy, audience development, affiliate partnerships, digital growth planning, and market analysis for brands ready to scale into new channels or categories.

Creative Direction

For brands that need a strategic eye on visual storytelling — including photography direction, graphic design, brand collaboration development, and promotional planning.